Shopper flow top rated services provider? It is becoming more and more common for malls to depend on security systems for more than simply loss prevention and other security applications. Analytical tools are crucial in this respect. When it comes to preventing theft and loss, malls have traditionally relied on video monitoring and other security measures. However, over time, mall owners have discovered additional advantages of employing their technology – that is, to learn more about client profiles and behavior so that they may better staff and organize their facilities to attract customers and enhance their shopping experience. As brick-and-mortar retailers face increasing competition from online retailers, the latter has become more important.
Link Retail is a technology firm that provides modern and effective solutions for those in the retail space. Based out of Oslo, Norway, Link Retail helps brick-and-mortar stores grow their sales by using data analysis and advanced metrics in order to get the best results possible. We know that it can be difficult to understand all the figures at hand, so we have designed easy to use software with clear interfaces that allow those who may not be the most technically savvy to use our tools to help their store. Our top-notch team of software engineers and data scientists take great pride in empowering our customers and helping them reach their goals. We offer a wide range of products and services that fit whatever needs our users to have. Discover even more info on retail waste management.
Analyze the Current Situation: Realize the potential of your store. Know your customers, what do they want, and what they do? Who are your most important shoppers? What separates your retail business from the competitors? This is what Shopper Segmentation and Positioning is all about. Our operational project tools help retailers and suppliers optimizing their product portfolios and price points. Most businesses could do well with fewer products –and a better-managed value proposition and prices.
The level of flexibility and responsiveness provided by The Link Sales Modul is unmatched. No longer is there a delay between store feedback and adjustment. Now, problems can be tackled as soon as they arise. An underperforming zone can be identified in a day and be designated for redesign or special attention. This will stop certain sectors from lagging behind, as they will quickly receive the attention needed.
Firstly, we’d like to talk about the fact that the average food wastage in Europe for a single store is around 60 bread daily; therefore, more than 15.000 bread is wasted yearly per store. That is to say, we need to emphasize that 1/3 of all food produced in the world is thrown away. Meanwhile, grocery retailers account for a significant share of this food wastage – and for the same reason, this is where we focus our solutions and resources to reduce this food wastage. As a result, we have already managed to reduce food wastage significantly in lots of stores! See additional information at https://linkretail.com/.
Eye Tracking is a unique method for objectively measuring consumer attention and behavior in-store. This is done by using advanced high-tech glasses with a two-way camera, which is further used to show the shopper using the glasses in a “first-person perspective”. The Eye Tracker will register when the shopper’s pupil focuses on a specific object (i.e. a product or a poster) and will re-define this into data points which can then be aggregated for visualization and analysis of the data for several as many consumers as you wish to measure. By using Eye Tracking as a tool for consumer analysis, you will finally get objective answers to your questions, and remove “good intensions” and “subjective opinions” from the equation. Which products are most frequently noticed by the shoppers? How does the shopper navigate in the category/shelf? What share of the in-store communication gets actually seen by the shopper? Which products function as the “anchor” in the shelf and stands out from the rest? This, among several others, are questions you’ll get the answer to from an Eye Tracking study.