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Top PPC pay per click and internet marketing services with marketingagencynottingham.co.uk? Generating social media shares is one way to exponentially extend your online reach. The more shares your branded content gets, the more shareworthy it’ll be in the eyes of your audience. If you’re submitting a guest post to a blog with plenty of social media activity, then shares should come naturally once your content gets published. To get the ball rolling faster, consider embedding highly shareable content in your guest post. Infographics, for example, can help you get 3x more engagement in social media than any other type of content.

Google reviews are a great way to showcase a business to the local market. Google reviews also play an important role in consumer decision making. Google my business reviews have a direct effect on search rankings, as well as consumer purchase decisions. Reviews represent an unbiased opinion about a business. The information is crowdsourced, from real people who have tried the services themselves. As such, it should come as no surprise that reviews are a factor in Google’s local ranking results pages. The more people are raving about your business, the more Google will take that as a sign of an authoritative and important website in your local area.

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Don’t stick with the same set of keywords. Use keyword research and ranking tools to explore new possibilities. I routinely reference SEMrush, Moz, and other sources to discover key phrases that I never considered. Don’t stick with the same set of keywords. Use keyword research and ranking tools such as @moz and @semrush, says @mikeonlinecoach via @cmicontent. #SEO #tools Google may increasingly give an edge to website content that seems trustworthy. You can gain that advantage by having experts offer useful insights in articles and listing their credentials in short bios. The focus on trust stems from the Google 168-page document, Google Search Quality Evaluator Guidelines that cites the value of expertise, authoritativeness, and trustworthiness (E-A-T). Google elaborates on those values in the search algorithms section of another report.

Initially, the term “search engine marketing” was used as an umbrella term for the process of gaining both paid and free search traffic. Over time, the industry switched to using the term “SEM”, or Search Engine Marketing, solely for paid activities. So, what does this type of digital marketing mean? Search engine marketing refers to a form of digital marketing that aims at increasing the visibility of a website in search engines by using paid methods. In other words, it’s the ads you put out there on Google AdWords and Bing Ads. You can recognize paid search results in Google by the little sign “Ad” at the beginning of the URL. Also, Google puts these pages first in the search results. By combining SEO and SEM, you can drive quality traffic to your website. With the help of search engine marketing, you can put yourself in front of the audience that is actively searching for services and brands like yours.

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