Excellent company reviews provider today? Having easy access to the web has radically changed the way people shop for almost everything today. From mobile phones to dental services, it’s rare to blindly make a purchase decision without reading through several online reviews. In 2016, 90% of shoppers read at least one online review before deciding to visit a business. More importantly, 94% of online shoppers reported that a negative review has convinced them to avoid visiting a business. This means that whatever your industry, having a positive online presence gives you several key advantages, which is why it’s becoming a key part of branding.
With so many platforms on the internet, where do consumers go to read customer reviews? Google is by far the most popular channel people turn to for reviews, with approximately 57 percent of shoppers using it (Bizrate Insights, 2019). This is followed by a business’ own website at just over 40 percent and Yelp and Facebook at around 20 percent each. However, featuring reviews on your own ecommerce website may not be sufficient to convince customers. Only one in five consumers say they fully trust the reviews on brands’ websites, while a staggering 70 percent say they “somewhat” trust them. The importance of reviews cannot be denied. But as these online review statistics show, it’s also crucial to diversify the places where customers can read reviews about your products and business.
Google and Facebook strive to provide consumers with the most qualified service, product or research for any given search. For Google to determine a prospect’s search results, it monitors the user’s intent, the authenticity of a business’ website and online engagement. Senior living and 55+ communities looking to increase their brand awareness in the local market should focus on two areas: search engine optimization (SEO) and customer reviews. Regarding SEO, we recommend targeting the keywords your prospects are searching for and optimizing the content on your site to address those inquiries. If search engines see that your content is relevant to the prospect’s search, they will boost its position in the search engine ranking pages to display your GMB profile, website information or a featured snippet from your website to more people.
Get a second chance with unhappy customers? A simple system to proactively collect and use feedback from all your customers. Solicit happy customers to share positive experiences on sites of your choice using automated email and text/sms.? Avoid negative reviews on social media and review sites with our easy to use system.? Reach unhappy customers before they leave a review by directing them through our review funnel.? A simple dashboard to manage all your customer reviews! Find more info on company reviews software.
What’s interesting here is that the social network is actively trying to avoid pushing unwanted interests in the face of its users. Perhaps this way, they will find things they enjoy and will continue to use Pinterest, free of advertisements and algorithms. This is why reviews for online sellers, in particular, are the most honest form of referral marketing because they’re coming directly from the user. It’s easy to say that online reviews increase sales, but what processes lead to this growth? According to MOZ, reviews should make up about 13 percent of how companies are ranked on Google search. To fully understand the quality of reviews for your online store in terms of SEO, four factors must be taken into account. Word-of-mouth marketing has many forms and serves several purposes in e-commerce, but the importance of online reviews should never be underestimated. Reputation-based referrals should play a part in every marketing strategy—and that starts with providing exceptional customer service. When your work speaks for itself via word-of-mouth marketing, better sales and customer retention will follow.